FORD RANGER - LEADERSHIP

Agency - GTB Australia
Production Company - Fiction Films
Director - Jake Robb
Edit & Post - Hogarth Melbourne
Sound - Front Of House
CGI Design & Animation - Cadre Pictures


concept & design

The idea of printing a structure from concrete is quickly becoming reality, almost common place in some parts of the world, and in this commercial for the Ford Ranger, we were asked to design, model and animate a plausibly functional concrete printer.

And that we did.

Below is a selection of images that show the progression from design to screen.


FRAMES FROM THE COMMERCIAL