health star rating - launch
After being invited by Melbourne agency SPINACH to contribute content towards a pitch for the Department of Health's Health Star Rating campaign, we were thrilled to be awarded the role of designing characters and developing animation for a TV, online and print campaign promoting and explaining the rating system.
Twenty unique characters based around common, everyday foods were developed, along with additional non-featured food products and environments, to fill the shelves of our all-cgi store. The final content was delivered as a 45 second commercial along with an additional three 15 second commercials. High resolution prints of the featured characters were also posed and rendered.