MAZDA CX-5 Pre Launch


Agency - CHE Proximity
Creative Director - Rogan Briggs
DOP - Joel Betts
CGI & VFX - Cadre Pictures
Editor - Damian Capicchiano - CHE Proximity
Online - Ryan at Manimal


cgi vehicle + environment enhancement

In this tvc for Mazda, we filmed a current model CX-5 in country Victoria and wrapped it with a cgi shell of the new model CX-5. We also added a mountainscape to tie it in with the Launch commercial shot in the highlands of New Zealand.


behind the scenes >

Below is a clip that shows a comparison between what was filmed, and what was either replaced or enhanced.


frames from the commercial