road safety commission wa - bigger

Agency - The Brand Agency, WA
Production Company - The OTTO Empire
Director - Prad Sen
Edit & Post - Puffin Post
Sound - Soundbyte, WA
CGI Design & Animation - Cadre Pictures

design & animation

Orchestrating what is usually inane everyday road 'litter', into large, menacing life threatening hazards was the task put before us for this commercial for the Road Safety Commission in Western Australia.

Directed by Prad Sen from The OTTO Empire in Melbourne, we worked with Prad to develop these cgi hazards into assets that effectively enhance the simple message - increasing your speed increases the risk.

a selection of [cgi] rock designs

a selection of [cgi] oil spill designs

rock animation tests

frames from the commercial